Now Music is launching a new music TV channel, Now 90s, on December 27. It will be available on Sky, Virgin and on Freeview in Manchester.
The ‘90s-themed channel is set to feature artists including Take That, Spice Girls, Michael Jackson, Boyzone, 5ive, New Kids On The Block and All Saints. The channel targeting “maturing millennials” follows the launch of Now 80s last year.
Former Radio 1 and Top 40 singles chart DJ Mark Goodier will be presenting a regular show, Number 1s of the 90s.
Now 80s was set up as a temporary New Year party channel but it has been maintained as a permanent fixture after hitting an average quarterly audience of 2 million.
Mark Goodier, the voice Of Now!, said: “The 90s was an amazing decade for music and such a massive part of people’s lives. I’m sure Now 90s will find a large audience.”